THE ULTIMATE FAMILY CAR
2026
The BMW M3 Touring GT3 was the most talked-about car at this year's edition of the 24h of the Nürburgring. It initially started as an April Fools' joke in 2025, but the M-community's reaction was loud enough that BMW built it for real in 2026. A one-off, converted from an M4 GT3 EVO with a full custom body and new roll cage to meet FIA homologation.
The car itself was a stroke of genius. But the livery wasn't. Watching it lap as a spectator, I noticed it didn't pop, the design read like a clash of brand identities rather than convey a story of its own.
So, I designed the livery it deserved. Estates have always held a specific place in car culture: performance wrapped in practicality, built for the school run with a boot full of groceries. And that’s the joke I wanted to keep going; what if LIDL sponsored the ultimate family car?
Fun fact: the race number isn't random, check the prices next time you are at LIDL.
The result is what I always aim for: striking, purposeful, iconic. LIDL's branding cuts through the grid, bold primary colors and large surface areas make the car readable from a distance. The composition is built so the LIDL logo hits first, then pulls the eye back toward the rear wing. Secondary sponsors are placed with intent rather than scattered. fan-favorites like "Parkside" gets a subtle yet logical spot. Finally, a few easter eggs to round it off: a nod to the meme the car was born from, and a race number to match its identity.
Fun fact: the race number isn't random, check the prices next time you are at LIDL.
Fun fact: the race number isn't random, check the prices next time you are at LIDL.
THE ULTIMATE family car
2026
The BMW M3 Touring GT3 was the most talked-about car at this year's edition of the 24h of the Nürburgring. It initially started as an April Fools' joke in 2025, but the M-community's reaction was loud enough that BMW built it for real in 2026. A one-off, converted from an M4 GT3 EVO with a full custom body and new roll cage to meet FIA homologation.
The car itself was a stroke of genius. But the livery wasn't. Watching it lap as a spectator, I noticed it didn't pop, the design read like a clash of brand identities rather than convey a story of its own.
So, I designed the livery it deserved. Estates have always held a specific place in car culture: performance wrapped in practicality, built for the school run with a boot full of groceries. And that’s the joke I wanted to keep going; what if LIDL sponsored the ultimate family car?
The result is what I always aim for: striking, purposeful, iconic. LIDL's branding cuts through the grid, bold primary colors and large surface areas make the car readable from a distance. The composition is built so the LIDL logo hits first, then pulls the eye back toward the rear wing. Secondary sponsors are placed with intent rather than scattered. fan-favorites like "Parkside" gets a subtle yet logical spot. Finally, a few easter eggs to round it off: a nod to the meme the car was born from, and a race number to match its identity.
